Cannes case studies, Verizon’s minority report future, and a first look at the Facebook phone

The latest in new media marketing trends:

Cannes Cyber Lions: The Winning Case Studies | Digital Buzz Blog

The headline says it all. Good stuff.

Three senior executives on the future of marketing – McKinsey Quarterly

I like the bookend effect of the first and last projections. Firstly, the CEO of Virgin Atlantic reminds us that big, mass media still packs a lot of power. And then a Yahoo! Research scientists tells us the future of marketing will be more and more scientific. Of course, both are correct, and like the influx of technology into marketing, the ones who can blend the analytical with the emotional will have the most consistently good ideas.

Note: To read this you need to register, but it’s free.

The Compelling (or Creepy) M2M World of Verizon Wireless

If you’d like a quick glimpse of the future of the internet, this is your article. I’ve posted on the “Internet of Things” before, and this is a good outline of what parts of our lives that will touch. It’s also good to see a more buzz-friendly term, “M2M” emerge. Stands for “Machine-to-machine”.

First look at HTC Status, the Facebook phone – CNET

I’m not digging the design, but have to say the FB button is nice functionality. The messaging is well integrated to the FB experience, as well. It also looks more rugged than most of the large screen smartphones. All that, combined with the $50 pricing, should make this a good product for you mobile users who primarily use texting for their communications.

Microsoft Licenses GeoVector Patents For AR Navigation, Digital Watermarks | TechCrunch

Where MSFT spends their money is where they think the future is. I really like how the explanation of this technology sounds so simple. Simplicity is undoubtedly an even bigger factor for mobile than it is with desktop computing.

Shapeways | Passionate about creating

3D printing has been making big strides, but this site has a lot of potential for it’s speed, cost and tools enabling the creation of products. This space should get very interesting fast.

REPORT: Facebook Click Ad Rates Rose 22% In Quarter

Firstly, keep in mind that stats on Facebook ad CTRs are very new, and there’s an obviously broad range to the data. But it’s not surprising to see money going into Facebook’s paid ads to support the money going into brand pages. Additionally, Facebook has made recent hires to improve the performance of their display ads, so this could be the start of a longer trend.

The Most Engaged Population In Europe Is Dutch But The Future Is Russian

This is an interesting projection of future Internet influence by European country. If true, it will take a few years to play out, but definitely something to read and keep in the back of your mind.

Are There Already Half As Many Users On Two-Week Old Google+ As There Are On Twitter? – AllTwitter

The data is a little thin, and Twitter is not Facebook — Google’s ultimate target — but nonetheless, this is an impressive start. If this is even close to accurate, it indicates Google has done a good job leveraging their size and influence to generate both buzz and desire (or in social stats terms, Mentions and Positive Sentiment  ;) for Google+.

Smartphone Adoption and Usage | Pew Research Center’s Internet & American Life Project

A good update of figures around smartphone penetration in the US. Most interesting is that while accessing the Internet daily is common among smartphone users (68%), that could be in part because about 1/3 of them report not having high-speed broadband at home.

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