- Date June 23, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags branding, campaigns, community, data, events, facebook, google, mobile, privacy, social, strategy, trends, video
The latest in new media marketing strategy and tactics:
Yet another example of a seemingly very effective campaign idea that was done with a small budget and that just about any sports or healthcare brand could have done.
A touching clip from 1983. Great to see a company that at the time seemed like a big success already, and this was just before they really exploded.
It’s good to see evidence of Facebook brand activity generating corresponding site visits.
A very effective campaign for gathering fans. Now they need to figure out how to engage them.
Google’s ex-CEO lays out a clear roadmap for how mobile is going to change everything. And within in a short period of time.
There’s no question the more you know about someone the more effectively you can target them. This lift they report in performance is nothing short of remarkable: 7.5% click-thru rates, and a 4.5% conversion rate. What I’m curious about is if targeting technologies will diminishing returns as the volume increases, the way most new media marketing tactics do. After all, people only have so much to spend.
When Color launched I doubted it’s odds and mentioned I’d be curiously following the story. Here’s how it’s evolved. This is the same issue big businesses are running into every day. The question is, Why would a startup ever saddle itself with the baggage of a big business?
I completely agree with the stated value of insights that can be pulled from a brand’s Facebook Page. However, I’d emphasize less about specifically requesting input, and more on simply observing what your fans and your competitors are responding to over a period of several months. Both can be insightful, but the latter will be more objective.
I doubt this will stop anyone from using Facebook, Twitter, etc, but it should have them reconsidering what they post.