- Date June 16, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags apple, branding, campaigns, community, content, contentmarketing, creative, data, ecommerce, facebook, fcommerce, gaming, infographics, lbs, mobile, places, pr, social, socialmedia, strategy, video
The latest trends in new media marketing:
Apple, Microsoft and Now Google Show the New Path of Innovation Is From Mobile to Desktop – AllThingsD
Mobile, having obvious user interface restrictions over desk computing, is driving innovation in user experience as a way of overcoming it’s shortcomings. And now those innovations are being applied to desktop computing as well. How is that unexpected reversal happening? Probably because Google is putting money and manpower behind it.
If you’re a basketball fan, this is an infographic you can love. The best part is the win/loss bars extending around the arc of the circle.
This is perhaps branding at it’s finest. A lot of people don’t get ‘the Apple thing’, but they’re creating a retail experience that you simply don’t get anywhere else. And like so much about the brand, it defies much of the conventional wisdom in the high-pressure sales world of electronics.
A good lesson that if you ever feel the need to lash out online, you might want to sit back, take a deep breath, and really think about how it might be received by the other side. A few bad tweets and this PR guy has a publicity nightmare on his hands.
Check out Wired’s response to see just how little weight this guy’s threats carried. [LINK]
Facebook, with it’s massive community size, is smartly taking strides to leverage all that manpower into generating a recommendation-based business directory. Obviously a lot of potential here.
This post features a thread of posts on the Budweiser page, which as the writer states, a marketing VP might say “WTF”? As we’ve seen with various ads like the Absolut ad showing Mexico having much of the US southwest, we’ve gotten accustomed to highly targeted marketing. Speaking directly to a narrowly-defined group of users. Suddenly, with social media, messages specific to one group can be easily seen by people with very different sensibilities. How a brand talks to consumers in a way that shows it knows them, while avoiding alienating other users with different views, is one of the big challenges in new media marketing right now.
A new Facebook commerce platform has launched, and P&G is jumping on board. I agree with the benefits to P&G being potentially very insightful data on user product preferences, especially attaching ROI to social media campaigns. A lot of people won’t want to hear that, but one thing is for sure, it won’t be consumer brands.
Could not agree more with this.
We’re getting closer and closer to a William Gibson novel.
It’s interesting that the same thing causing consumer creativity to flourish would also be contributing to malignant hacking.
While this commercial isn’t breakthrough creative, it’s interesting to note that social media activity has gone mainstream enough for the government to include it in general warnings to the public.