- Date May 12, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags android, content, contentmarketing, data, facebook, gamification, gaming, google, iphone, paidmedia, socialgraph, trends, video, youtube
The latest in new media marketing strategies and tactics:
I’m voting ugly on this one, although if Facebook is paying their users to watch ads, why wouldn’t brands go straight to consumers and cut out the middle man? Be sure to watch the video regarding several landmark studies that have been done in the area of rewards and motivation.
Coca-Cola Marketing Shifts from Impressions to Expressions – Joe Tripodi – The Conversation – Harvard Business Review
With so much talk happening on the content marketing front, it’s interesting to hear the CMO of Coke talk about how theyve made the transition and what some of the challenges have been.
As this article will drive home, curation is shaping up to be a lot more than an inexpensive form of content development. This is an area brands Should be paying a lot of attention to. Not only is it a cost-effective way to flesh out a content strategy, its also showing potential for being a valuable business model. And we see over and over how often companies leave that money on the table nay to be scooped up by nimble startups
I’ve been posting more and more about data here, and I couldn’t summarize why any better than this post. Marketing is more and more about context around the person we’re targeting. It’s pretty easy to see how this could lead to a range of creative solutions.
Top 5 Reasons Why Brands Need to Focus on Earned Media | Brand Advocacy and Social Media ROI Blog | Zuber Rants by Zuberance
Whether you call it content marketing or earned media, the principles are the same.
I certainly get this extension of the like button. A lot of people, myself included, will appreciate the added specificity of targeting your message. At the same time, I know that simplicity is one of the great enablers of the sharing. Sure, it’s not a huge difference, but there is a different between simply liking something almost reflexively, and thinking about just who you’re going to send the link to. Sure, this won’t drive a wooden stake through Facebook, but as things get more complicated, it makes room for something simpler to come in underneath.
This is where Google’s Android starts to pull away from Apple. There was a parallel situation that happened in computing prior to the Web, when the networking of computers and the accessories (apps) that came with them were more important than the boxes themselves. This is that scenario all over again, on mobile devices.
The idea of the military using gaming seems obvious, yet I’m sure there are crazy security issues. However, this is a smart mix of gamification and the idea of crowdsourcing strategic insights. Brilliant, and likely something that could be applied to all sorts of social or civil issues. With social games like CityVille having 88 million monthly active users, and the future of all forms of gaming sure to experience remarkable growth, I could even see the realism of tying the game to actual issues an added bonus.
The idea of video as content isn’t new, but perhaps due to early viral videos not providing the payout brands had hoped, there’s been seemingly less interest in client-generated video content. Of course, with more social sharing options and increasing opportunities for driving conversions or Facebook Page acquisitions, this could be changing.
A good breakdown of various types of content which companies can produce within a range of budgets.
A good overview of the big initiatives happening at Google. Previous, I’ve posted an article about Eric Schmidt stating that all of Google’s 2011 strategies were around mobile. This backs that up, and shows what a threat Google is going to be to Apple’s current mobile and tablet business. If anything, I’d guess this drives the WAP business, and moves things away from app development, due to the growth of a second major platform.