- Date May 5, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags facebook, google, lbs, mobile, paidmedia, social, trends, twitter, video
The latest in new media marketing strategies and tactics:
A selection of some of the funniest tweets I’ve ever read.
A good post about how brands often see social media differently than the people they’re supposed to be connecting with.
One of the better assessments of where the online paid advertising model is headed.
The ‘sport’ they’ve invented is actually making the rounds in Argentinian bars, so i’ve read.
Twitter user unwittingly tweeted the raid that killed Osama bin Laden | Liz Gannes | NetworkEffect | AllThingsD
Great story about an early live-tweet of the bin Laden killing. Funny to see the Tweet: “Not many twitter users in Abbottabad, these guys are more into facebook.”
While a little more behind the scenes than what I usually post, it’s a great demonstration of what really matters to both platforms and marketers. Data.
Given that Google is heavily invested in mobile, take this with a grain of salt. However, they do lay out a lot of data. Read the comments for a good gut-check on the stats.
Agencies should definitely be interested in what the window into Facebook’s ad model thinks. A couple of interesting points come up in this: A new term – “Usertising”, and the idea that Facebook understands their place of not replacing other media, but working with them.
I’m not quite sure how to categorize this tool, but watching the video demo should give you some ideas of how this technology could be applied to brands, both internal and consumer-facing.
I’ve been meaning to post this since seeing it live at Ad Tech a few weeks ago. Impressive overview of trends. Dr. Cole’s presentation starts at around 13:00.