- Date March 24, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags content, design, facebook, google, infographics, kinect, memes, mobile, paidmedia, search, social, socialmedia, socialtv, technology, trends, tv, video, xbox, youtube
The latest in interactive marketing strategies and tactics:
I’ve posted a lot of Kinect lately, and here’s another article directly addressing the marketing opportunities for brands. What’s likely most appealing about Kinect for brands is the ability to create highly personal interactive experiences on a mass scale. Unlike SecondLife, which felt geeky, Kinect is far more organic.
Hysterical account of a design who just doesn’t want to give the “client” what they’re looking for.
This has to be the most creative unsubscribe process ever. Even though I still unsubscribed, it certainly impacted my impression of the brand.
Excellent perspective on what I think is the key opportunity for many brands interested in the content marketing space. Sure, creating content will help you exercise your brand voice and define your differentiation. But aggregation can also display a point of view and a sense of knowing what’s going on. It’s also puts the brand at the center of a conversation topic.
A theme I touch on a lot is the cross-fire currently happening between the publishing industry and the marketing industry. With publishers acting more like advertising agencies (Meridith is a great example) and advertisers needing to create more long-term resonance and less push-messaging, you could go through this article and pretty much substitute ‘marketers’ for ‘publishers’ and have a very relevant piece on content marketing.
As a counter to the content farms, this is the way quality content is supposed to be generated with the use of technology. They currently track over 100 data points on every page, and use that to present the best information to each reader. There’s still a need for quality stories, but for most large publishers, there’s still a gap that needs to be closed regarding which of all their articles a given reader may be most interested in.
An excellent slide show on how mobile and TV are merging to create new types of social viewing experiences.
Pardon yet another infographic, but there’s some great data in here. My favorite: 1/2 of all local searches are from a mobile device, and 86% of mobile Internet users are using their devices while watching TV.
A good take on this whole Internet Fame thing.
Perhaps the most interesting search related stat is the referring traffic stat at some of the largest publishers. Most are still getting the bulk of their traffic from Google, although Facebook is growing more quickly. Still, Facebook has along way to go before they pass them.