Xbox Kinect is marketing’s new frontier, the best unsubscribe process ever, and content creation vs curation

The latest in interactive marketing strategies and tactics:

Why Xbox Kinect Technology Will Be the Next Frontier for Marketers

I’ve posted a lot of Kinect lately, and here’s another article directly addressing the marketing opportunities for brands. What’s likely most appealing about Kinect for brands is the ability to create highly personal interactive experiences on a mass scale. Unlike SecondLife, which felt geeky, Kinect is far more organic.

“yeah thats not what I was looking for at all.”

Hysterical account of a design who just doesn’t want to give the “client” what they’re looking for.

You are unsubscribed

This has to be the most creative unsubscribe process ever. Even though I still unsubscribed, it certainly impacted my impression of the brand.

Why Curation Is Just as Important as Creation [OPINION]

Excellent perspective on what I think is the key opportunity for many brands interested in the content marketing space. Sure, creating content will help you exercise your brand voice and define your differentiation. But aggregation can also display a point of view and a sense of knowing what’s going on. It’s also puts the brand at the center of a conversation topic.

Terry Heaton’s PoMo Blog » Blog Archive » To what end? The question that kills media reinvention

A theme I touch on a lot is the cross-fire currently happening between the publishing industry and the marketing industry. With publishers acting more like advertising agencies (Meridith is a great example) and advertisers needing to create more long-term resonance and less push-messaging, you could go through this article and pretty much substitute ‘marketers’ for ‘publishers’ and have a very relevant piece on content marketing.

Bloomberg: Personalizing the News for 20 Million People: Tech News and Analysis «

As a counter to the content farms, this is the way quality content is supposed to be generated with the use of technology. They currently track over 100 data points on every page, and use that to present the best information to each reader. There’s still a need for quality stories, but for most large publishers, there’s still a gap that needs to be closed regarding which of all their articles a given reader may be most interested in.

Hybrid Media: How Social is Enabling Event TV | MobileBehavior

An excellent slide show on how mobile and TV are merging to create new types of social viewing experiences.

Mobile By The Numbers [INFOGRAPHIC]

Pardon yet another infographic, but there’s some great data in here. My favorite: 1/2 of all local searches are from a mobile device, and 86% of mobile Internet users are using their devices while watching TV.

Rebecca Black Means The (Internet) Fame Game Has Changed

A good take on this whole Internet Fame thing.

Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining

Perhaps the most interesting search related stat is the referring traffic stat at some of the largest publishers. Most are still getting the bulk of their traffic from Google, although Facebook is growing more quickly. Still, Facebook has along way to go before they pass them.

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