- Date March 17, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags apps, branding, campaigns, community, content, ecommerce, facebook, gaming, google, maps, mobile, paidmedia, social, socialmedia, strategy, trends, video, youtube
The latest in interactive marketing strategies and tactics:
If you happened to make SXSW this year, you’ll certainly relate to this post. And if you didn’t but missed being there, this will make you feel a little less so.
If you’re displaying a map, this is a good way to make it pop off the page. And they can always go back to ‘map’ view.
YouTube, surely feeling the distant heat of Hulu, is pushing the technology side of the service more and more lately. With the explosive popularity of numerous photo apps to make our snaps look better, the idea of making people’s videos look better is an obviously smart thing to be focusing on.
He’s right. But it’s not spying. It’s called ‘conversation analysis’.
Easily posting of MS Office docs to Facebook. Sounds like “FacebookLeaks” to me.
A theme I touch on a lot is the cross-fire currently happening between the publishing industry and the marketing industry. With publishers acting more like advertising agencies (Meridith is a great example) and advertisers needing to create more long-term resonance and less push-messaging, you could go through this article and pretty much substitute ‘marketers’ for ‘publishers’ and have a very relevant piece on content marketing.
With mobile redefining the online UX, I could see an easy-to-use, socially-enabled SMS app to pick up serious traction in the social networking space. There’s currently a big gap between mobile social experiences like Facebook and Twitter, and SMS messaging, which is still one of the largest areas of activity for mobile users. Perhaps instead of companies focusing on all the features they can do with the current crop of social apps, the approach with the broadest appeal could be to start with SMS, and see what networking features you can build out from there.
With the mobile industry already well into it’s long predicted explosion of growth, Facebook is out to stake it’s claim to anything mobile or location-based. As Places took on Foursquare, their new Deals service is a direct shot at Groupon. Only Facebook can promote it’s deals in the Facebook newsfeed however prominently it wants. Which sounds like what they’re doing.
Very good to know the next time you’re reviewing your mobile campaign metrics (or someone else is reviewing them for you). This can be worked around through focusing on site metrics, like landing page visits, which is really what we should be looking at anyway.
Firstly, per the headline, I wouldn’t say this is only applicable to game developers. Facebook’s advanced targeting is a true revolution in paid media, and this in-depth overview will give anyone a good sense for how it can be applied.