- Date February 17, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags campaigns, community, content, creative, culture, facebook, mobile, paidmedia, social, socialmedia, strategy, technology, trends, twitter, video
The latest in interactive marketing strategies and tactics:
Kind of an Ashton Kutcher/CNN Twitter race redux. Not really shocking that the celebrities are taking the victories, either. No matter how much brands work it, they can’t out humanize a human.
If you didn’t catch this article, which exploded on the search blogs this week, read it. It doesn’t matter what aspect of the marketing industry you’re in.
I’ve posted before on the futuristic ‘Internet of Things’. I like this depiction of the mobile phone as the remote control to, not just your iTunes or TV, but to pretty much everything around you.
In these images of various phones employing a deeper Facebook connection. In viewing, these feel more like cosmetic issues, but taking individual Facebook components and distributing them across the phone UX does a couple of things. It makes Facebook more omnipresent, promoting use of it’s technology. Secondly, having these integrated into the phone’s database will improve the convenience, and ultimately the reliance people have on Facebook.
The big takeaway here is that Facebook wants to be everywhere, and they’re also accumulating the most accurate database of information about your likes and dislikes. Powerful combination.
While the value of content marketing is growing, there are still questions about the relationship between content and paid media. Content runs a broad gamut, so it’s not like all content is headline, article copy, and of course, the ensuing community discussion. But when your content can be condensed to an RSS feed, with a headline and copy (or video or podcast), then this is a great option for taking that content message out to paid media units. It’s much like the new Facebook ad units pulling in your Newsfeed posts as the messaging. Only these creatives can go in the places Facebook ad units can’t.
First machines beat us at Jeopardy. Now they’re getting their own social network.
Given I’m still seeing a lot of Facebook Pages that haven’t updated to the new format, I’ll post this. It’s an inevitability — all Pages will convert March 1st — so no reason not to jump in and figure it out.
I like the concept behind these videos — using the Upright Citizen’s Brigade in short comedic videos demonstrating their service. My issue with the campaign is that it defines ‘content’ the same way so many newspaper publishers do. Thinking that the content experience is not greater than what they publish, disregarding the community as part of the experience. There’s no commenting, but plenty of options to share. Feels very one-sided. I also find it odd that they’re running ads in front of their content, which really feels more like an infomercial than episodic entertainment.