- Date January 6, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags campaigns, content, culture, data, ecommerce, facebook, foursquare, google, infographics, legal, strategy, technology, trends, ugc, video, vr
The latest trends in social media and content marketing.
Very solid predictions on where companies should be placing their emphasis in the social media and content marketing space.
One of the more tech-focused trend projections I’ve seen.
Imagine a video showing nothing but the creation process of a business presentation that’s 450 pages long and full of charts, data and bullet points. Oh, and it currently has over 1,000,000 views on YouTube. Companies have more ways to tell their stories than ever before. They just have to get creative with them.
Recently I read a good post that addressed the potential issue around companies being able to game social networking systems by encouraging users to “Like” them, thereby inflating the actual love for the company. That may seem good for social media marketing in the near term, but if Facebook and others are basing their search engines on that type of algorithm, you can see how easy it will become for companies to game that system, eventually rendering it useless (anyone remember search engines right before Google came out?). With this move, Foursquare is clearly dealing with this type of situation.
While mobile’s been genuinely hot for the past year or so, people have still doubted it’s ecommerce potential. And while there are certainly a lot of holes to be filled, this is some remarkable data confirming that when given a shopping environment they’re comfortable navigating and purchasing from, they’ll shell out the bucks.
I never thought I’d see a SecondLife-type VR system and Microsoft appearing in the same post here, but when you look past the cliched confines of this current technology, I think there’s big potential. And while social media may be shaping up to be more about our real selves than our imaginary selves, I think this potential runs more into the entertainment/gaming area. There will always be appeal for escapism, and I could see this being more about creating fictional characters with real personalities than anything else. Think anyone being able to create a Max headroom and run their own talk show.
If this holds, StumbleUpon will be looking at a lot of potential for generating revenues from advertisers. And it certainly should place them on the list of content development and distribution partners.
If you haven’t heard about this story, it has a lot of great branding, marketing and product development elements. Be sure to watch the video on the company’s site.
The battle between Google and Facebook only seems to get more and more interesting. This is a good read, although I seriously can’t imagine Google already throwing in the towel, whatever trends the analyst sees.
I’ve been reading Clay Shirkey’s “Cognitive Surplus”, which speaks to the mass power of creativity that’s continuing to be unleashed through the accessibility of content creation tools. This video is another good example of that.